[ 2021 ]
In 2021, I led the rebranding of Adidas Running Premium subscription user-facing marketing designs. As the Adidas design language continued to evolve, it was essential to ensure our marketing materials aligned with the brand’s latest visual identity while maintaining consistency across platforms.
[ 2023 ]
By 2023, Adidas’ design language had matured further, and it was once again time to rebrand the Adidas Running Premium subscription marketing materials. This rebrand required not only updating the look and feel to align with the new design trends but also ensuring it was fully integrated into the overall Adidas ecosystem.
[ digital design ]
I defined key elements such as grids, typefaces, iconography, and layout structures to create an elevated and unified aesthetic that reflected Adidas’ forward-thinking, premium positioning. The result was a modern, clean set of marketing assets that effectively communicated the premium experience while supporting the brand’s evolving identity.
